Timberlandshop News

Wednesday 13 January, 2010

The Timberland Boots

Timberland boots are an example of that odd phenomenon of utilitarian shoes being embraced by hip fashion gurus. The same happened with Doc Martens when they were first introduced to the market. While Doc Martens started out as boots for the common British workingman and quickly moved to the punk scene, Timberland boots have made a similar transition from hiking shoes to the footwear of choice for hip-hop pioneers.

History

Timberland began when Nathan Swartz bought out Abington Shoes in 1952. Although he knew nothing about the shoe trade at the time, he had a knack for business and a vision for the industry. Swartz learned the trade quickly and then analyzed the market to see where his new business would fit in. Paying attention to the market and customer needs, he quickly grew the small company into a contender. And cheap timberland boots become more and more popular.

Significance

Timberland not only produces products that women love, they do it with certain concerns in mind. The company strives to make premium classic Timberland boots that are durable, practical, stylish, and affordable. But that is not their only concern. They also take into consideration the communities in which their products are made. The company actively participates in community programs, infusing capital and volunteer resources. The business is equally concerned about the safety of the planet.

News for Wednesday 13 January, 2010